REVIEW: Avon Advance Techniques Daily Shine Dry Ends Serum

For all hair types

I have problem hair. There, I said it.

It's not straight, it's not curly. It's a mess of unstructured, undefined, frizzy waves. In fact, it's so bad that my brother-in-law recently saw my untamed mane for the first time and his face was a look of shock and horror accompanied with a 'What the hell have you done?'. Don't believe it's that bad....

80's rock hair

Thank goodness for hair straighteners, I love them, unfortunately my hair doesn't feel the same way. Years of unrelentless over-straightening has taken its toll on my not-so-silky locks. The ends had gotten so dry, brittle and split that I could practically hear my poor hair screaming with every stroke of my straighteners!

Cue Avon Advance Techniques Daily Shine Dry Ends Serum

I knew I needed to take action but didn't want to fork out for an expensive treatment that might not even work so when a colleague heard that Kate was an Avon lady she recommended the serum. At £5.50 it wasn't going to break the bank so I thought I should give it a go.

The product

Inside the grey box is a 30ml glass bottle with a pump action dispenser and hard plastic lid (which I recommend you keep hold off to prevent any unwanted pumps in your bag if you're travelling with it). The product claims it "Instantly smoothes dry ends and nourishes hair. Helps control frizz, leaving hair soft, silky and shiny." Sounds too good to be true right?

So, what do you have to do with this magical potion? Leave it on your hair for hours? Wrap clingfilm around your head? Nope, just massage a few drops onto wet or dry hair and style as usual.

Having tried numerous anti-frizz treatments before I was worried it would be thick, sticky and weigh my hair down. However, after dispensing 3 pumps into my hand it was fluid, non-sticky and light and it smelt fresh but wasn't overpowering. I rubbed my hands together and massaged the serum into the ends, then ran my hands through the rest of my hair, then dried and straightened as I normally do.

The verdict

I wasn't expecting instant results but after just one application my hair felt softer and sleeker and my dry, split ends had improved too. I can't say that the serum miraculously fixed my tatty hair straightaway but it had definitely made a good start on it. I've been using it for a couple of weeks now, every time I wash my hair and although I still have to use my straighteners (I don't think there will ever be a product that will tame my hair) the dry ends serum certainly has made my hair softer, more managable and easier to style (meaning I use my straighteners less and cause less damage) and it is slowly working its magic on my sorry split ends.

Me and my new man!

All in all this is a great product, my hair feels and looks healthier but isn't weighed down by heavy product. It's well priced and doesn't need any extra time to get ready in the morning - what more could you want?!

If you want to try the serum out for yourself, hop over to our Facebook page and the current eBrochure will be pinned to the top of your wall.  Have a flick through and see if anything else takes your fancy then email or message us to place your order.